The soda company’s first diet cola was a pop-culture icon in the 1970s and early ’80s, then faded after the launch of Diet Coke. Coca-Cola kept the brand going for decades to appease a fiercely devoted base.
Source: Tab, Coca-Cola’s Diet-Soda Pioneer and a ’70s Icon, Is Going Away
We just watched Back to the Future last night and had ZERO idea Tab was still in production anywhere!
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